The Narrow AI Approach: Start Small, Build Trust
by Bien Pham, Account Sales
1. Introducing AI into the Built Environment
Artificial Intelligence is changing how we think about building design and operation. But in the real world of construction, reliability matters more than novelty. Replacing deterministic systems with probabilistic models can create uncertainty, so it's critical to start with narrow, proven AI use cases that deliver measurable value.
At Setcom, we help consultants and contractors introduce AI in ways that make sense on the job site — voice-activated controls, automated meeting summaries, and intelligent occupancy analytics. These tools don't replace what already works — they enhance it.
Top tip
Start your AI journey where the stakes are low but the impact is visible — like a smart meeting room. It’s the fastest way to build internal trust and momentum.
Start with a Problem, Not a Feature
Begin by identifying where teams experience friction — repetitive tasks, poor data visibility, or language barriers. Only apply AI if it directly solves that problem.
Think Assistive, Not Autonomous
AI in buildings should be layered on top of reliable infrastructure. It should help people — not replace them. Setcom designs systems with AI as an assistive layer, ensuring uptime and usability even when the AI isn't perfect.
Pilot Before You Promise
Build trust by starting small. Run pilot projects in one room, measure the results, and expand based on what works. Real ROI comes from reliability, not hype.
Future-Proofing with Narrow AI
Smart spaces don’t need general intelligence — they need the right intelligence in the right places. By focusing on narrow use cases and building trust through small wins, consultants and contractors can help their clients adopt AI with confidence and clarity.
At Setcom, we’re helping shape the next generation of building systems — smarter, more responsive, and grounded in real-world performance.